Pillars of Digital Marketing

With its immense advantages, Digital marketing has successfully managed to gain an edge over traditional marketing. Digital Marketing has now become an inevitable part of every business with an online presence. If you want to stay in the game, you need to amp up your Digital Marketing strategies. What exactly are the pillars of digital marketing? Let’s have a brief look at them to understand better:

Social Media Marketing:

Everyone these days has marked their online identity with a presence on at least one social media platform – be it Gmail, Whatsapp, Instagram or Facebook. We all find ourselves in one of these categories. And this is what is tapped by the social media pillar of Digital Marketing. Analysis of the target crowd and using their presence on social media to promote your products and services is what Social Media Marketing does.

Content Marketing:

Content rules the digital world. People lap up content more than anything else, as it is informative in nature and information is what people seek when they browse through the internet. If you can give them the kind of content that is expected and desired, you’re in the game. And content marketing is seen as a highly impactful aspect of digital marketing too.

Search engine Optimisation:

SEO is the backbone of Digital marketing. What use are your strategies if they are not accessible to people? SEO helps you overcome this by making sure you’re at the top, and your search engine ranks are always high. Without SEO, the best of content or the best social media marketing will be futile.

Email marketing:

Emails are an inevitable part of our lives. So why not use them to market your products and services? Generating a strong customer base, getting them to subscribe to your site and then ensuring they receive a constant stream of essential updates is what gets covered in the Email marketing aspect of Digital marketing.

Radio and television marketing:

The mass media, via which a single message can reach thousands at a time shouldn’t be left behind. These are most accessible means of communication and reach even the common man, who may not have access to social media. To target such audience, radio and television marketing is essential.

Digital marketing cannot function on the basis of any one pillar – you need to consider factors, sync all the pillars and devise an effective strategy to cut through the communication barriers and become more accessible to your target audience.

About SEO

All the hype around having an extensive online presence has led to almost all companies, big or small to make sure that they have an online existence. But merely having an online presence is not it all. You need to have an ‘effective and impactful’ online presence. And how do you achieve this level of widespread effectiveness in your online strategies? SEO is the answer to it all!

Whenever you establish your online identity, you need to ensure that the objective with which you set it up is achieved. What is the aim? To reach maximum people, to make sure your products and services reach your target crowd. And SEO is precisely what helps you to achieve this objective in the best possible way.

Coming to how SEO functions, it’s not as complicated as you think, neither is it as simple as commonly comprehended. SEO is a series of repetitive processes, which are solely crafted to improve the rankings of your web page amongst that of millions of others on the World Wide Web. And this doesn’t happen overnight – it takes a lot of time to successfully establish the market, your business, and your target crowd. And that’s precisely why SEO is a strategy, a long-term one at that and not merely a plan.

The importance of SEO in marketing has been steadily increasing with the boom in online businesses and the boost in the number of people setting up online businesses. SEO continually works towards increasing visibility of web pages and looking for ways and means to keep maintaining the surge this rate of increase. It takes both creative, technical, social, economic factors to pave the way for a business to have an impactful online presence. Further steps include improving the site traffic by adopting various proactive measures.

Importance of increasing your page visibility and rankings has been validated by the fact that most of us are wired to look up to the first five search engine results. And who wouldn’t love to feature in these top five results? Of course, every website wants to. And SEO is the perfect tool via which you can achieve your goal of featuring at the top.

Apart from this, SEO is all-inclusive – it encompasses every aspect to boost site presence. Relevant keywords, creative and interactive websites, compelling content, publicity on social media platforms, user-friendly sites are some of the few measures which are used in the SEO strategies to amp up your visibility and presence.

SEO is a must if you need to be on the top – make sure you adopt the right strategies to keep up with the cut-throat competition from other competitive websites.

How to Optimize Your Website With SEO

You may already be aware of what SEO is and how important it is for any kind of website striving to make money through the internet. If you are a business that uses a website to offer services or products, SEO is more than necessary for you. But how do you know what are search engines looking for when they test your website? We’re going to cover exactly that in this post.

Search engines love relevancy

The first thing you need to make sure is that your site is relevant to the keywords you are using. For example, if you’re selling shoes, your website needs to be about shoes. It can’t have a page with shoes and a keyword like accessories or bags. Search engines want people to come to a page when they search for a key phrase and actually find what they were looking for.

Quality of content matters a lot

Quality of content doesn’t mean good text or a convincing story. What search engines are looking for is a page that offers content in the form of text, images and other small graphics that send out a clear and concise message to the people visiting. The more you mix and match images and graphics with text, the better content becomes. Also content needs to satisfy information craving of visitors otherwise it is useless.

The end user experience

Another thing that is very important to search engines is the end user interaction your website provides. If your website doesn’t have a easy to use and simple interface that has proper menus taking the user to relevant information, then your site will not be ranked higher.

The speed of your website

Search engines will rank your site higher if they open and load fast. A user typically stays for about 4 seconds on a page before they leave. If the page doesn’t load in 4 seconds, not only visitors will leave your page but the search engines will also drop its ranking. To increase speed of your website, use a good server and use images that aren’t too big in size. Optimize your website so it opens faster.

Mobile friendly

The most important part of any website these days is its cross-compatibility. If your website doesn’t open properly on one of the platform from mobile to desktop, it will never be able to rank.

Search engine marketing is one of the many methods of Internet Marketing that exist.  When done properly, it can lead to a geyser of traffic coming to your website.

How to Use Affiliate Marketing SEO to Grow Your Online Business

It’s no secret that using affiliate marketing can help you grow your online business along with SEO.

The sad news is, it is not as easy as most people say. There are lots of that you need to know before you can even decide if you are better off riding solo or use affiliate to grow your business.

If you are a good marketer, chance are, you don’t need affiliate marketing, because you can market the product yourself rake in all the profit.

It’s up to you decide and before you can decide, here are a few things you need to know:

How Affiliate Marketing Works

First, you need to have a deep understanding of how affiliate marketing works. Affiliate marketing works this way?

You find people that will promote your offers online and decide to pay them a percentage whenever they sell your offers.

People are only going to promote your offers if you give them a high payout. Can you offer your affiliate 30% to 50% per sale?

Higher payout means more web traffic and more customers to you. So, don’t cringe about the payout, be generous.

Join Affiliate Networks

Instead of creating your own networks, why don’t you join affiliate marketing networks. They are lots of affiliate networks today, here are a few:

You can search by your niche. For example, keyword+ affiliate networks that is health supplement affiliate networks.

You’ll get lots of affiliate marketing networks that are niche specific.  Most affiliates know these networks and trust them.

In fact, if you are a new seller on those networks, most affiliate network managers will ask their affiliates to try out new offers from you.

Because of that relationship affiliates have with their managers, it is so much easier to sell your product through a network.

Picture it this way:

If you were to start today, you will have to build your own tracking software that pays affiliate, you will have to market yourself aggressively to earn people’s trust.

And this could take you from 12 months to 2 years. You can use this time to develop more products to increase your profit margins and leave the rest to affiliates.

Be Generous

I know 20% cut is a lot, especially if you have to spend months developing a product. Imagine how much it will cost you to get traffic on the internet when you are starting out.

The advantage you have here is, affiliates are smart and they have traffic for you. They will free you lots of time so that you can focus on increasing your profit margins and develop more product for your customers.

That’s why you need an affiliate network. After you have paid them their cut, it’s up to you now to develop better products.

Your success in this business, depends on having a great product for affiliates to promote. The more product you have, the more revenues you make per year.

Q & A: Should Affiliate Marketers Set up an LLC or DBA for Tax Purposes?

Question: when launching an affiliate marketing blog should I set up an LLC or remain as a sole proprietor for tax purposes?

This question was submitted by one of our mentoring students who is just beginning their new business as an affiliate marketer. One of the first steps to ensure your success is to decide on the right business structure for your endeavor. Will it be a DBA doing business as a sole proprietor or an LLC limited liability company and what are the advantages and disadvantages of each business structure option.

While we are professional affiliate marketers and Internet digital executives we are not legal nor tax experts so this is information to begin your research process. Be sure to check with your tax advisor and attorney before making your final business structure decision.

The difference between DBA and LLC

All businesses in America are by default considered a DBA meaning that the business owner i.e. the John Doe is doing business as ABC affiliate marketing agency. The name of your company is considered your tradename for all your business transactions. Be sure to create a name that communicates your branding message to your customers and is memorable.

A DBA is also called a sole proprietorship. This means that the individual who operates the business is also the owner or proprietor. One of the main disadvantages with this type of business structure is that any business liability or lawsuit becomes your personal responsibility thus there is no protection for your family’s assets from business risks.

Limited liability corporations nicknamed LLC are created as a separate entity from your personal finances. The advantages that your LLC will be responsible for debts and lawsuits but you as an individual and your family will be protected.

When sole proprietor DBA is your best choice.

If you have limited assets then the simplicity of a DBA is for you. Also if the business type you are launching such as affiliate marketing, as opposed to high-risk businesses such as transportation, is low-risk DBA will suffice. As your company grows and you build up assets and expand into riskier ventures you can then form an LLC.

If you elect to be a sole proprietor you will need to fill out a DBA form and file it with your local business office. When you do this your government agency will check if that name has not been used by another business. The DBA filing is an important step in consumer protection to prevent fraud by bogus companies operating under fictitious names.

When an LLC is best for your Internet business

because an LLC gives you protection against liability, separating your personal and business assets, it is a more complicated setup then a simple DBA filing form. It works best for businesses that have sizable assets they want to have protected. Additionally having an LLC with your company name will prevent other companies from using that name so you are protecting your brand legally.

The IRS federal government does not tax your LLC instead your business profits will flow through directly to your personal tax returns.

Costs of LLC and DBA

In most states, the cost of forming an LLC is greater than that of the DBA. Thus entrepreneurs with lien budgets often start as a sole proprietor DBA because of its affordability and then later set up their LLC. We advise that our mentoring students all use this affordable and reliable LLC set up service provided by LegalZoom.

While we are professional affiliate marketers and Internet digital executives we are not legal nor tax experts so this is information to begin your research process. Be sure to check with your tax advisor and attorney before making your final business structure decision.

The difference between DBA and LLC

All businesses in America are by default considered a DBA meaning that the business owner i.e. the John Doe is doing business as ABC affiliate marketing agency. The name of your company is considered your tradename for all your business transactions. Be sure to create a name that communicates your branding message to your customers and is memorable.

A DBA is also called a sole proprietorship. This means that the individual who operates the business is also the owner or proprietor. One of the main disadvantages with this type of business structure is that any business liability or lawsuit becomes your personal responsibility thus there is no protection for your family’s assets from business risks.

Limited liability corporations nicknamed LLC are created as a separate entity from your personal finances. The advantages that your LLC will be responsible for debts and lawsuits but you as an individual and your family will be protected.

When sole proprietor DBA is your best choice.

If you have limited assets then the simplicity of a DBA is for you. Also if the business type you are launching such as affiliate marketing, as opposed to high-risk businesses such as transportation, is low-risk DBA will suffice. As your company grows and you build up assets and expand into riskier ventures you can then form an LLC.

If you elect to be a sole proprietor you will need to fill out a DBA form and file it with your local business office. When you do this your government agency will check if that name has not been used by another business. The DBA filing is an important step in consumer protection to prevent fraud by bogus companies operating under fictitious names.

When an LLC is best for your Internet business

because an LLC gives you protection against liability, separating your personal and business assets, it is a more complicated setup then a simple DBA filing form. It works best for businesses that have sizable assets they want to have protected. Additionally having an LLC with your company name will prevent other companies from using that name so you are protecting your brand legally.

The IRS federal government does not tax your LLC instead your business profits will flow through directly to your personal tax returns.

Costs of LLC and DBA

In most states, the cost of forming an LLC is greater than that of the DBA. Thus entrepreneurs with lien budgets often start as a sole proprietor DBA because of its affordability and then later set up their LLC. We advise that our mentoring students use sites like LegalZoom.

How Social Media Boosts SEO and Rankings

One of the greatest debates in the Internet marketing industry is exactly how social media affects search engine optimization and website rankings.

Industry leader Search Engine Journal reports that there are many ways social media can boost your traffic – both directly and indirectly. 

Let’s start digging into some data proof from Google executives and my personal experience

Let’s start at the most important point for all Internet traffic that is the Google algorithm. In the past, it was thought that social media shares had no direct effect on the ranking calculations. However, it has now been confirmed by the head of Google’s team Matt Cutts that links from important social media such as Facebook and Twitter have been used as ranking signals. This is great news because now you have another avenue to build your SEO.

But it is confirmed that it is not a direct ranking factor but it does have an impact on your rankings. The correlation between social sharing and positions of rank is very high. Specifically, the number of social signals per page is compared to other ranking sites and being allotted top search engine pages positions by Google for the one with the greater quantity. So the point is that it has a correlation but not causation.

In 2019 Google has said the quality is more important than quantity SEO factors. So be sure to have a professionally designed logo and website.

Social media shares and engagements act as a quality indicator and thus will have a greater impact on your site traffic going forward.

The top four ways social media helps your Site Rankings

Link building

The more social media shares you have the more people will see your content and naturally link to it. Since links are the number one ranking factor in Google this is a major benefit and strong reason to build your social media channels.

Increased web presence

As you develop your social media presence and enlarge your scope, your brand awareness will skyrocket. As a direct result of these positive impressions, consumers will be more likely to click on your listings when they find them in the search results. The percentage of click-through rate has been a confirmed ranking factor.

Content promotion

Indirectly social media can help your search engine rankings by promoting your content to prospective customers. If your site has low traffic volume your content is not being seen by your target customers. By sharing your content across social media channels you are reaching your target customers and will be able to engage with them directly on their favorite social media site.

Google and Twitter partnership

Google and Twitter have a strong partnership in which Google displays relevant tweets directly in the search result for branded searches. As such you can take advantage of this partnership by remembering to tweet and to tweet often to capture this traffic generating perk. Then as your traffic volume increases Google will take and reward you with higher search engine rankings.