You may already be aware of what SEO is and how important it is for any kind of website striving to make money through the internet. If you are a business that uses a website to offer services or products, SEO is more than necessary for you. But how do you know what are search engines looking for when they test your website? We’re going to cover exactly that in this post.
Search engines love relevancy
The first thing you need to make sure is that your site is relevant to the keywords you are using. For example, if you’re selling shoes, your website needs to be about shoes. It can’t have a page with shoes and a keyword like accessories or bags. Search engines want people to come to a page when they search for a key phrase and actually find what they were looking for.
Quality of content matters a lot
Quality of content doesn’t mean good text or a convincing story. What search engines are looking for is a page that offers content in the form of text, images and other small graphics that send out a clear and concise message to the people visiting. The more you mix and match images and graphics with text, the better content becomes. Also content needs to satisfy information craving of visitors otherwise it is useless.
The end user experience
Another thing that is very important to search engines is the end user interaction your website provides. If your website doesn’t have a easy to use and simple interface that has proper menus taking the user to relevant information, then your site will not be ranked higher.
The speed of your website
Search engines will rank your site higher if they open and load fast. A user typically stays for about 4 seconds on a page before they leave. If the page doesn’t load in 4 seconds, not only visitors will leave your page but the search engines will also drop its ranking. To increase speed of your website, use a good server and use images that aren’t too big in size. Optimize your website so it opens faster.
The most important part of any website these days is its cross-compatibility. If your website doesn’t open properly on one of the platform from mobile to desktop, it will never be able to rank.
Search engine marketing is one of the many methods of Internet Marketing that exist. When done properly, it can lead to a geyser of traffic coming to your website.