Attracting new investors is one of the most important responsibilities for small business owners. Startups need capital to grow and expand their market. Anyone can print out a bunch of data, but if you want to make a maximum impact and leave an impression on potential investors, you need PowerPoints and other digital campaigns with visuals that captivate.
There are no one-size-fits-all templates for attracting investors, but there are some ways you can take your business presentations and marketing messages to the next level. Continue reading to get some tips that will help you to create dazzling impressions.
Identify and consult your target audience.
The best way to kick off any business presentation or marketing campaign is to identify your target audience. For instance, a lingerie boutique knows that its ideal customers are women of a certain age, demographic, and lifestyle.
However, the goal of the company must be to find its ideal investor, which means they have to ask themselves what kind of individuals or financial groups invest in women’s clothing, beauty, and lingerie products.
The best storytellers will tell you that the key to crafting a narrative that captivates the audience is to know who it is you’re talking to. Once you know your potential investors, you can tailor your marketing messages for them.
Consult with presentation design specialists.
The problem that most small companies face is a small marketing budget. On top of having a small budget, they usually don’t have the expertise to put together a marketing campaign that reaches beyond their community.
As difficult as customers can be to attract, investors are even more of a challenge, and you usually only get one to impress them and provide the best experience possible. If you don’t have anyone in your company with networking and promoting skills, consulting a presentation design agency could make all the difference for your startup.
The great thing about working with presentation design specialists is that they’re more than project managers—they’re also educators. With their presentation training, you can raise future presentation design specialists within your small business. They’ll learn how to use PowerPoint presentations and other tools to tell visual stories that captivate consumers and investors.
Infographics are great, and stories are even better.
Infographics are an essential element of PowerPoints, but storytelling is the ultimate goal. All the graphic design wizardry in the world will do nothing for your deliverables if you don’t have a message that resonates with investors.
One of the ways to enhance the storytelling of your investor presentations is to contract a copywriter to help you create your message. You want to find a writer with a demonstrable track record of creating effective presentations, meeting tight deadlines, and collaborating with other team members in remote settings.
Use your products in the presentation.
Part of visual storytelling is allowing potential investors to see your product at work for themselves. It’s paramount that your live-action presentation is relevant, fits within brand guidelines, and is tactful. For instance, if full coverage bras are one of your biggest-selling products, it would be better to do a case study of women who’ve worn your bras than to try to put on a live presentation in the boardroom. However, it’s perfectly within good taste and best marketing practices to have some bras on hand to allow potential investors to see them in person.
Creating promotions to attract investors is one of the most difficult and important responsibilities for startup owners. If you’re not a marketer by trade, your best option is to entrust your investor presentations to a reputable consulting firm that provides presentation design services. The key is to find a firm that will work with your timeline, train your team members to create keynote projects, and provide maximum support on keynote presentations.